CTQ recently led a major revitalization strategy and concept design for the entire downtown area and major portion of Highway 43 through Whitecourt, Alberta. CTQ brought its urban design, landscape architecture, planning and transportation planning and engineering skills to bear on this project. Whitecourt is a booming resource based community located northwest of Edmonton, experiencing keen interest from business, investors and developers to make it one of central Alberta’s most sustainable and livable communities. The municipality realized the benefit of quality enhancement for the merchants, visitors and residents of Whitecourt. The Plan concentrated on major entryways off the Highway, all key downtown streets and the growing commercial district in the upper town/Highway 43 corridor. It also had to address linkages through the downtown to the mighty Athabasca River along which is located Rotary Park and an extensive waterfront park system.
Working with DCL Siemens Engineering, CTQ produced a plan that will allow the municipality and the property owners to phase in major and minor works and beautification for many years to come. The Strategic plan laid out an entire program of action that received buy in from municipal council, staff, merchants, property owners and major stakeholders. It also incorporated extensive public consultation using effective graphic images to convey the options for revitalization, associated costs and timelines. A full monitoring program was included for the Town’s administrative control and management. The project was completed in late 2012 and the Town has continued to retain CTQ since then to move towards detailed design and implementation.