The objective of Downtown Revitalization is to establish a vision that addresses key goals such as tourism development, business growth, enhanced aesthetics, increased pedestrian mobility, and community pride. The heart of the community must be kept alive and rejuvenated on a regular basis for those areas to be competitive with new developments and even other communities.
A successful Downtown Revitalization program allows the public and private sector to partner in physical improvements of both the private and public realm. These programs must also recognize that promotions and marketing must complement the investment in the physical improvements.
CTQ Planning staff assists managers in assessing Downtown Revitalization needs and opportunities including:
- Public places
- Design of buildings and structures
- Civic centre
- Environmental considerations.
Revitalization implies the visual appeal, streetscape, parking, public places, heritage preservation, and environmental concerns and how general design considerations should be treated in a cohesive manner. It is imperative that this must be done in a way that will achieve the support of all stakeholders including the local business community and the municipality.