May’s Eternally Interesting event found CTQ on a field trip to East Kelowna and the Kitsch family winery. Our group was graciously greeted by owners Trent and Ria Kitsch on their family vineyard which has breathtaking views of the Kelowna valley and Lake Okanagan.
While we enjoyed the view and sipped some of the award-winning Kitsch wines from 2015 and 2016, we learned about the history of Kitsch wines and the journey it took to get where they are now
“The Kitsch family’s Okanagan roots stretch back to 1910, when Kelowna was still a small, lakefront pioneer settlement. Four generations later, this entrepreneurial family takes great pride in helping to shape the past and the future of the Okanagan Valley.” The Kitsch’s are proud that their wines are made from grapes grown on a single vineyard on their property.
Trent Kitsch grew up around the kind of entrepreneurial minds that encouraged him to seek out new challenges. Two weeks before he started his second year of his MBA at the University of Toronto, Trent came up with the idea for the now well-known Saxx underwear for men. He even sold his first 200 pairs in the University cafeteria as an initial test market.
The underwear proved very popular among his peers as he sold out in the week just before Christmas break. After the Christmas break, he started getting requests for more. Then, within a year Trent found himself on the popular TV show, The Dragon’s Den.
From there the company continued to grow until a few years ago, when Trent decided to sell the majority of the Saxx company so he could seek out other challenges and opportunities. One of which is Kitsch Wines.